Giving your company, product or self an “image” is essential to successful marketing. Once that style is defined, staying true to it in all forms of media communication is essential. An image is worth a thousand words, but one that is learnt through subtle repetition can be worth millions.
The design of your website, business cards and other supports leaves implicit impressions about the various aspects of your identity:
If you have not already made these decisions concerning your company or product, the design of your first advertising media is a perfect moment to sit down, research and reflect.
If you already have a clear idea of the market and your angle of approach, then you understand the importance of appropriate design.
Unless you have budget or time constraints, it is a good idea to establish a graphic chart to serve as a guide for the creation of your web and print media.
For graphic charts and general design, there are an infinite number of factors to manipulate. Some questions are common to all projects and include:
Sometimes, an entire design must be extracted from a single idea. Other times from a speech, a conversation or an object. Ideally, extended market research and experience can replace a game of guess and trial with a calculated decision based on solid data. Perhaps you already have a clearly defined esthetic and need someone to create more material without any innovation.
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